A week ago, July 11th had little significance in the boxing world.
Sure, HBO was holding the date open for a World Championship Boxing (WCB) event, but the card was expected to be filled with a cruiserweight title match between Bernard Hopkins and IBF champion Tomasz Adamek. With little else on B-Hop's horizon, a jump to the 200-lb weight class presented the only worthwhile challenge left for the legendary light-heavyweight.
Not only did the fight make sense, but Hopkins-Adamek represented an ideal World Championship Boxing fight:
--The July date fit both fighters’ schedules. (Adamek last fought in February; Hopkins has been inactive since his October dismantling of Kelly Pavlik.)
--The fighters’ combined purse would likely be in range with an average WCB card’s budget.
--And most importantly, on paper, the fight fit the mold of competitive, entertaining encounters that HBO has strived to deliver its subscribers this year. HBO Sports executive Ross Greenburg promised fans that the network was going to demand competitive fights from promoters in 2009, and thus far, he’s done a tremendous job. Pay-per-view has no longer been an option for marginal fights.
Consider the first quarter of 2009:
In just three months, HBO has delivered two fight-of-the-year candidates (Berto-Collazo and Marquez-Diaz), along with a colossal PPV-worthy welterweight battle (Sugar Shane Mosley’s KO upset of Antonio Margarito) and a handful of top prospect showcases featuring future stars like Juan Manuel Lopez, Chris Arreola, Victor Ortiz, and James Kirkland.
Two more stellar fights—an April 11th main event featuring Paul Williams & Winky Wright and a welterweight unification bout between Miguel Cotto and Joshua Clottey in June—are also scheduled for HBO.
Fans are no longer being asked to shell out $59.95 each time a big name fighter enters the ring. The only fight currently scheduled for PPV is May 2nd’s junior-welterweight showdown between Manny Pacquiao and Ricky Hatton. It’s possible that the only positive to come from the state of the economy has been the market correction it has provided boxing. HBO has been forced to properly assess what belongs on its flagship boxing show.
Last year, fights that ought to have aired on World Championship Boxing (Pavlik-Hopkins, Calzaghe-Jones, Trinidad-Jones) were erroneously placed on PPV, leaving WCB cards barren of competitive fighting. What was the best WCB fight of 2008? Calzaghe-Hopkins? De La Hoya-Forbes? I can’t remember one that stood out. Remember WWF Superstars? Hulk Hogan would spend many Saturday mornings wrestling jobbers to get ready for his big match on PPV. World Championship Boxing had become WWF Superstars, a marketing tool for HBO’s PPV fights. Thankfully, the market correction has reversed this trend.
So all’s well in the boxing world, correct?
Enter Floyd Mayweather Jr.
Pretty Boy Floyd’s advisors have leaked that the former pound-for-pound king is ready to return to the ring for a summer tune-up fight, before challenging the winner of Pacquiao-Hatton in the fall. And the night that Mayweather finds most attractive? July 11th, World Championship Boxing’s open date.
Normally, the decision would be a no-brainer. Tell Hopkins and Adamek to take a hike, and let the premier fighter in the sport reestablish his place atop the pound-for-pound list as the whole world watches. However, Mayweather is looking for a PPV purse, for what could be an uncompetitive tune-up fight—precisely the type of fight that Greenburg has avoided in 2009.
Greenberg has a decision to make. If he signs Hopkins-Adamek for July 11th, boxing fans receive another excellent, intriguing fight, adding to an already impressive year. But he also risks alienating Mayweather, America’s greatest post-De La Hoya mainstream boxing star. HBO would hate to risk losing Mayweather’s future PPV business, as a cash cow against Pacquiao looms in the horizon.
Can Greenburg rationalize paying Mayweather over $5 million to familiarize himself with a boxing ring? If Mayweather intends to fight an uninspiring opponent, as been his MO at times, Greenburg risks alienating boxing fans who have been elated with the action that HBO has provided in ‘09. But if Pretty Boy Floyd’s opponent is somebody like Juan Manuel Marquez, then the answer becomes simple.
This is the avenue Greenburg must explore.
Mayweather has only been out of action for 15 months. How badly can a fighter of his age and skill need a tune-up? Winky Wright, who is five years older, is fighting Paul Williams after a longer layoff. Pony up whatever price it takes to bring Mayweather back against a skillful opponent and everyone will be satisfied. The decision will certainly pay off later in the year, after Mayweather and Pacquiao square off under the MGM Grand’s bright lights on HBO PPV.
The ball is in your court Mr. Greenburg. Make it happen.
EDIT: Minutes after I wrote this, Dan Rafael of ESPN.com announced that discussions for Hopkins-Adamek are off due to a tremendous discrepancy in both fighters’ purse demands. The decision for Greenberg is much easier now. Time to bring back Mayweather, this time REGARDLESS of who he wants to fight!
1 comment:
I guess boxers cannot come and out say they want an exhibiton fight aka tune up and expect to be paid millions of dollars for it. I agree though, with Floyd coming back the best pound for pound one punch and retreat fighter in the world will be back in the ring.
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